Computer Science + Advertising, BS
for the degree of Bachelor of Science Major in Computer Science + Advertising

Today, anyone can create an advertisement on Facebook or Google. Technology is both radically changing advertising and is supported by advertising dollars. But how are ads selected and audiences chosen, and how is the effectiveness of ads measured?  CS + Advertising allows students to develop computational skills to apply to the arts of persuasion and ad targeting and placement in order to understand, execute, and analyze modern advertising.

The CS + Advertising blended bachelor's degree is a partnership between the Department of Computer Science in The Grainger College of Engineering and the Department of Advertising in the College of Media. As part of the computing community at Illinois, you will benefit from being part of a top five ranked Computer Science program with world-class faculty and research. Learn more about the Department's Rankings and Statistics.

Thomas M. Siebel Center for Computer Science

Degree Requirements

See degree requirements or course planning flowchart.

Course Catalog


College of Media

Apply to the CS + Advertising degree through the College of Media

Visit their Program Page


Frequently Asked Questions

Explore the CS + X FAQ



Student Life

There are several CS-related student clubs that are open to CS + X students. Meet new friends and work on projects in and out of the classroom.

Student Organizations


Undergraduate Research

Students are welcome to explore numerous undergraduate research opportunities throughout the academic year or over the summer.

Research Opportunities



CS + X students will have access to campus, college, and department resources to support their internship and job search opportunities. 

Career Information