CS 498 CA3

Subject offerings of new and developing areas of knowledge in computer science intended to augment the existing curriculum. See Class Schedule or departmental course information for topics and prerequisites. Course Information: 1 to 4 undergraduate hours. 1 to 4 graduate hours. May be repeated in the same or separate terms if topics vary.

This class will survey the emerging landscape of computational advertising. It will provide students with a thorough understanding of the technologies including web-search, auctions, behavioral targeting, mechanisms for viral marketing, that underpin the display of advertisements on a variety of locations. These locations include web pages (banner ads), on prominent search engines (text ads), on social media platforms, as well as cell phones. The students shall also learn about emerging areas in computational advertising including location-based adverting and algorithmic synthesis of personalized advertisements. Discussion around privacy will be a significant focus of the class. https://wiki.illinois.edu/wiki/display/CS498HS4SP21/ It is strongly suggested that you have the following before enrolling in the class; ? (one of CS 173 or MATH 213) and ? CS 225 and ? one of MATH 225 or MATH 257 or MATH 415 or MATH 416 or ASRM 406) and ? CS 361 For up-to-date information about C